Travelling light on First Great Western
Passengers today enjoyed the first ever SAD (Seasonal Affective Disorder) therapy train carriage on the First Great Western 7.06am train from London Paddington Station to Penzance, Cornwall.
First Great Western collaborated with charity SADA, the Seasonal Affective Disorder Association, to see how they could brighten passenger’s journeys as the winter blues take their toll.
The carriage was decked out with special, bright Lumie SAD lights, which are used to help treat SAD – a type of winter depression that affects an estimated half a million people every winter between September and April, in particular during January and February. SAD is caused by a chemical imbalance due to the shortening of daylight hours, and the lack of sunlight in winter.
Passengers get some early morning rays from Lumie Brightspark.
The 7.06am service runs daily to Cornwall, a region which has, on average, over ten more hours of sunshine a month in January than the rest of the UK, according to Met Office figures*. Cornwall averages 58 hours of sunshine per month, compared with just 47 hours for the rest of the UK.
First Great Western Campaigns Manager, Jamie Anderson said: “With the dark winter mornings and evenings, and post-Christmas blues, the first few months of the year are traditionally a time when people look to book a summer holiday, or a long weekend away, often taking advantage of the longer daylight hours on the south coast.
“Until then, we are trying to shine a ray of light on people’s journeys, and help them arrive at work and travel home again without the ‘winter blues’.”
Jenny Scott-Thompson from SADA said, “With the continual lack of light and a long, cold January after the Christmas celebrations, this time of year is the peak time people suffer symptoms of SAD. We’re pleased First Great Western is taking this step to help alleviate passengers’ suffering with SAD Lumie lights on board.”
Our SAD lights help alleviate symptoms of depression during the dark winter days by reproducing daylight and providing bright light which immediately increases levels of alertness, boosts mood and improves overall day-to-day performance.
The lights offer high levels of light intensity as they each deliver 10,000 Lux – the method in which the intensity of visible light is measured – which provides enough bright light to get the body clock back on track. To put that in context, on a bright day but not in direct sunlight the level of brightness ranges from 10,000 to 25,000 lux while in direct sunlight that goes up from 32,000 to 100,000 lux.
*Official statistics from the MET Office (working on a 30 year average between 1981 -2010).