Lumie press: keeping light therapy in the spotlight
Summer must be around the corner, if only because the media is starting to fill up with features about getting ready for the bikini season and staying safe in the sun. Back when it was still cold and dreary, health and well-being journalists were writing about dark winter mornings and SAD - and Lumie was popping up all over the place.
The Huffington Post got the season off to a cracking start by recommending Bodyclock Active to help kickstart a morning workout whilst Marie Clarie picked Zest for the ‘How to wake up happy’ feature in its November edition. The Sun, Daily Mirror, Woman’s Weekly, Woman & Home, TescoLiving and Saga magazine all recommended Lumie to wake up brighter and/or boost energy.
Bodyclock Iris made it onto the HUH Wish List. (Photo: HUH)
With waking up covered, other Lumie scoops focused on sleep: the Daily Mail discussed the increase in sleep deprivation with strategies to correct sleep patterns that included light therapy and Lumie Bodyclock and a fun John Lewis-sponsored piece run by The Guardian looked at different sleep types.
Good Housekeeping’s September issue included Lumie in a great article on treating seasonal affective disorder naturally and the iPaper listed three Lumie products in ‘The 10 best SAD lamps.’ Clock change weekend saw Lumie in the Sunday Telegraph as part of an extensive feature on winter blues and Bella magazine followed with a similar article.
In the run up to Christmas, Lumie was included in over 20 gift guides across the nationals, consumer titles and blogs, many of which profiled the new Bodyclock Iris including this Femail article aimed at hapless husbands.
Light therapy in the sports sector was a feature throughout the winter with Lumie highlighted in (deep breath) Runner’s World, Triathlon 220, Outdoor Fitness, Health & Fitness, Your Fitness, Women’s Fitness, Swimming Times, Rowing & Regatta, PT magazine and various sporty blogs including The Guardian's running blog, Goldilocks Running and Runhaven. We also cropped up in general health and well-being publications such as Men's Health, Boots Health & Beauty, Healthista and loads more.
Bringing things bang up-to-date (and keeping it relevant for summer) there were articles like the one on Conde Nast Traveller where the portable, versatile Zest light was a 'must-try' for minimising jet lag.
Summer or winter, you can always keep it Lumie!